Bonnie Plants/Fernlea Flowers Recent Television Campaign plus two new Brand Strategy development projects
Insider Marketing Group has just completed a brand refresh strategy for Emcad Engineering (London, ON) and Waterford Services (Toronto). Both businesses were already very successful and had grown with little need for marketing materials. Always, there comes a time, and quite frequently with a downturn in the economy where concerns for maintaining that edge is required. It all starts with understanding what differentiates your business from the competition.
A web site is your calling card and it usually is where everything starts. Once that is completed almost all other collateral materials; sales presentation, brochures, corporate video’s, business cards, signage can be developed. A brand positioning is in place and the focus of how to sell your services is clear.
Check out these strategies;
http://www.waterfordservices.com/
Bonnie Plants campaign on Citytv is garnering fabulous added value in terms of editorial. On Monday Tuesday May 18th, Frankie Flowers will be demonstrating raised bed garden options on CityLine starting at 9am. . On Thursday May 20th, Frankie will again feature Bonnie Plants on a live in show segment on Breakfast Television.
In addition, three Breakfast Television and one CityLine audience contest baskets plus full CityLine audience giveaways are occurring throughout this May 3rd to 30th Bonnie Plants contest and promotion. Go to Breakfast Television and Bonnie Plants and a $5,000 Bonnie Plant raised garden makeover could be yours once you enter to win.
Simply put, this is what Insider Marketing Group specializes in; delivering a great promotional co sponsorships with Ontario’s most successful shows that drive consumers to store level. Nothing surpasses great editorial opportunities for pushing awareness to the next level.
What a great campaign to work on. I am certain the results for Bonnie Plants and Ferlea Flowers are going to be exceptional. Call me and I’d love to show you how we can do the same for your business.